WHY BRANDS
We have been looking at what is brands, So why are there brands. How do they help us
From a simplistic view point Brands help us simplify our life. In this is world with multiple options we are mostly spoilt with choices. Brands help us navigate that path with ease
Let us say we want to but a running shoes. . We are not going to find all the makers of every running shoe and type and look at all the tech details production process of all manufacturers. We would short list by a popular brand. When at the shoe shop We go by certain parameters of price, comfort. If our friends are using a particular brand it Is much simpler, we just need to conform and buy that brand The process is much simpler and time consuming.
Or we are out doing the grocery shopping we have our preferred tooth paste or cleaning liquid. We just take them sometimes even unconsciously. having brands, we trust makes life easier.
Our understanding of the world is trough the filters of the perception we hold.
If you remember Typically when we first move out of the home of our parents we are forced to make decisions about the paste, soap detergent for the first time we go and get what we aer used to at home , if we cannot find that brand we are lost for a while .
A brand becomes most successful when it becomes a verb. Like some one saying can you Xerox this paper.
Brands serve a purpose. They need to sell their products we need to have a less complicated life
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