The client evaluated the feasibility of establishing a new Korean skin care and wellness clinic in Dubai and sought to determine whether the concept was commercially viable and sustainable over the long term.
Olmec Consulting conducted comprehensive market research using published industry reports, demographic analysis, and insights from both secondary and primary sources to assess demand drivers, competitive intensity, and consumer preferences within the premium and medical aesthetics segment.
A detailed benchmarking exercise was undertaken against existing Korean and international skin care clinics in Dubai to evaluate service offerings, pricing structures, positioning, and operating models.
The study also assessed sourcing options for specialised equipment and consumables, staffing requirements across clinical and administrative roles, regulatory considerations, operational risks, and key success factors.
The engagement was supported by a detailed financial model covering capital investment, operating costs, revenue projections, and profitability, enabling the client to make an informed investment decision.