Strategic planning is the process of documenting and establishing a direction of your business—by assessing
both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision,
and values, as well as your long-term goals and the action plans you’ll use to reach them. A well-written strategic plan can play a pivotal role in your business’s growth and success because it tells you and your e
employees how best to respond to opportunities and challenges.
What is the strategic planning process:
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Goals, outcomes and benefits of strategic planning include the following
• Defining an overarching vision for the organization
• Identifying areas of excellence in which to invest
• Acquiring necessary resources for new initiatives
• Prioritizing critical issues
• Aligning organizational goals so that stakeholders are moving in a common direction
• Increasing motivation, commitment, and teamwork/Enhancing communication
• Adapting more effectively to changing circumstances
• Positioning an organization to be competitive
• Developing shared criteria for evaluation
services.
The Questions it seeks to answer
• Where is the organization today?
• Where should the organization be in the future?
• How should the organization get there?
• Is the organization getting there?
Get a 360 Degree view of the market- We do it by doing a Market study / Market research You have immersed your industry and know about its functioning and all the nuts and bolts. But is it possible to set aside your biases and get a vantage point to view your enterprise in the market and evaluate your positioning?
Track external changes – Most businesses are busy running the operational part of the business and may not be able to track what is happening with the market from a Macro level. are their changes happening which should be on your radar? A strategy consultant who monitored the events in the market can give that perspective.
Leverage Strengths- What Internal strengths do you possess which can take advantage of external development to steer your enterprise to on a new growth path?
To do that you should be able to rationally justify and establish an internal strength and correlate it t the external change in the environment and further figure out ways to exploit the situation to your growth.
A good Strategic plan Dubai will help you answer key questions about your business, and act as a reference document to help you to execute your marketing strategy in Dubai. It will also help you to develop a structured approach to creating services and products that satisfy your customers’ needs. A marketing agency Dubai can provide the marketing plan consultants UAE.
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