Al Hamra, a leading master developer in Ras Al Khaimah, engaged Olmec Consulting to assess the feasibility of launching a digital services and e-commerce platform tailored to the emirate’s residents and businesses.
The proposed platform was envisioned as a single marketplace enabling access to a wide range of locally available services, including professional services, retail, lifestyle, and community-based offerings.
The study evaluated market demand, user behaviour, service categories, competitive landscape, and potential adoption across different residential and commercial segments in Ras Al Khaimah.
In addition, Olmec Consulting assessed platform features, business models, revenue streams, operational requirements, and go-to-market strategies specific to the local context.
The engagement resulted in clear recommendations on platform viability, phased implementation, and strategic positioning to support long-term sustainability and user adoption.